A Company You Can Trust

Our Video Series continues with “The Script.” Believe it or not, I’m having a good time doing these videos despite being so bad at them.

Viewmont Opens a New Sport Clips

It was a special day today as we worked with our clients, Sport Clips of Hickory in capturing the ribbon cutting and opening of a second Sport Clips in the Hickory area. The original store located in Southeast Hickory has expanded to reach the Northwest side now as well. The new store is located in the Belle Hollow Shopping Center in Viewmont. It was such an emotional day for these ladies. We were happy to be a part of it. Here is a clip we shot for their social media.

Hickory Production Announced!

We are excited to announce we will be filming a music video with country music singer, Julia Roberts on Dec 28th. We will be filming on location in Hickory. Location scouting begins Thursday December, 20th.

“I love producing country music videos. They allow us a sort of creative freedom that works outside of the protocol for most of client’s needs.”

With small budgets and little time, you are pushed creatively and work on alternative ways to make a captivating product. Here are two of our better small budget local music video.

Pinetop Lighting – Gun Control

Nick Nicholson – Country Girls Gone Wild

A Visit to the Morganton Comic Con

Table Rock Creative stopped in the Morganton Comic Con to shoot a small promo for The Ultimate Experience, a Cosplay company that does birthday parties and events. Of course, my son River came along on this one.   He enjoys anytime he can go to work with Dad, but this one was especially fun for him.

We took an exceptionally long elevator ride with Mr. Vader which felt a tad awkward.

The spot was commissioned by one of our loyal clients and collaborators, Golden Ticket Cinemas.

Garrick takes to the Airwaves

Who better to market Table Rock Creative than the Creative Director. For years, Garrick stood behind the curtain and wrote, produced, shot and edited countless videos he never put his name on nor in many bigger corporation incidents was even given credit for the work his company did.

He has decided, although not a big a fan of the limelight, to come out from behind the curtain and do a few “cinematically funny” ads for the company. The scripts have been written and he’s working on casting but has been warming his chops with a new series of videos about “Why Corporate Videos Fail?.” It will be a seven part series of small clips that explain some of the reason companies lose money by marketing and ways that if responsibility is taken, can make epic and effective marketing campaigns.

Here is an introduction:

The Power of Green Screen

With the studio complete, “keying video,” is under way at Table Rock Creative.  Lights, Camera, Streaming, as the studio becomes a fully functional content delivery system where business owners or employees can stand in front of the green screen, deliver their messages into the teleprompter and have product within the hour.

“We have become fully capable of all studio needs and hit the ground running,” Garrick stated as he just completed a “mock” weather report for Johnson & Johnson that was streamed from studio in North Carolina to a business meeting in Miami, Florida.  “Times are changing and we are definitely moving with technology.”

 

We have shared a quick video to show you the process but was not allowed to show actual video due to internal contracts.

Unique Philosophy Goes To The Drive In

TRCG’s marketing department has signed a deal to create, produce, write and host Lee Bridges’ Midnight Drive In Podcast. The podcast is about the films you have never heard of but must see. It promises to bring you “gems,” and maybe some “stinkers,” too but the show will be an hour about old and new films that may have slipped through the cracks. “It’s like the island of misfit toys, but all or well most of the toys are still pretty awesome.

The podcast will star 3 hosts adding a 4th at some point and will be weekly. Roadhouse Pictures will be doing the engineering and editing of all of the content while Unique handles the marketing.

 

https://www.themidnightdrivein.com

South Carolina Represent For Country Music

We were commissioned to be the Cinematographer for a music video in Powdersville, SC from Owen Howell, a Nashville Country Writer/Singer. Shot in the middle of the summer in the humidity of the Carolinas, the production was challenged with lots of perspiration getting on the equipment, and several fogged lens moments. On the quest for a unique place for the performance piece of the song, Garrick traveled 3.6 miles straight up from Table Rock State Park’s parking lot to the peak to find his spot. This was the day before principal production. 48 hours later, he would travel with a backpack on his back full of gear up to the top to do the actual shoot. The production however strenuous it was, became a fulfilling weekend of productive creative.

“And I probably lost 15 pounds over the 72 hours,” Garrick stated later.

Lotta Livin' To Do - Music Video Production