We begin our seventh year of collaboration with the Hickory Furniture Mart and with that, we also face our biggest production challenge yet. We are building sets to place on the backdrop of the elegant furniture we will be showcasing in the six commercials for the year. We would normally just capture our footage in the various showrooms but felt maybe we could control lighting, traffic, and aesthetics better if we built a controlled environment. The shoot is scheduled for January 11th and 12th. The sets were erected in a week and look great on camera

Before

After

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